Data Analysis

Boosmart associates with subjects such as analyzing existing subscriber data, developing marketing strategies, managing Google Adwords and other accounts.
Boosmart is a marketing intelligence agency. In addition to advertising consulting, we develop advertising technologies and we expedite our customers’ needs by using not just one channel but all the channels of digital marketing.

The secret behind our success is that nothing but data is effective on our ability to make decisions. We meet frequently with our clients to listen to them and inform them about the innovative ways we use data. We continually analyze, group, and blend our clients’ potential customers to write success stories.
With RBy automating applications we have acquired and provided ourselves, we gain both time and profits. And whatever our budget and number of campaigns are, our partners provide us with the same quality of service. With every tool we develop, the quality of our work increases and becomes automatic. The Boosmart family will still have to analyze the data available. So they can interpret the analyzed data and find the most rational solution to them.

We will also use the benefits of our partnership with Google to the very end and we will work with the Irish team to resolve any issues as soon as possible.

What have we done?

The most important part of search advertising is the keyword research. Thanks to the technology we have developed, we made this process very healthy. In the keyword research process, we focused on the search habits of users, as well as allocating budget to the keywords that support the desired sales volume the best. In order to understand the search habits of mothers, we created beneficial contents related to child development from birth until the age of 4 years. It helped us to blend the organic keyword planner data we have created using the Search Console API to measure which organic searches this content exposes to users.

The system that we created during the campaign setup process has analyzed all the generated data. The keywords below the conversion rate we’ve specified are automatically suggested to the account manager for inclusion in the negative keywords. In this way, we can use our budget efficiently.

We are conducting A / B tests to optimize our processes based on continuous analytics, and we use Adwords Scripts to fully automate this process. Thanks to the script, the decision-making mechanism of the tests are completely given, and the keyword that automatically generates the most conversions is selected.

We constantly updated the ad-extensions to keep the most triggers out of the conversion in general. At the same time, we followed our users with the events we placed on the site to evaluate the data better. Instead of simple metrics, we created remarketing data by segmenting the relative level of users with the scroll ratio on the pages and the buttons on the calculation tools.

The training sets start after 9 months. Although, we have included articles that describes the development from the 1st month on our blog pages. Because of that, we did not want to make remarketing to the users who read the monthly content from the remarketing lists that we have created separately.

At the same time, we’ve created tools to automate the on-page recommendation for all pages to improve our quality scores. Thus, we have offered suggestions to get our customers the highest possible quality score by automatically sending landing page tests to our customers.

Result

For our ads to work optimally, we follow our partners’ sites on the fly with our final URL check. When something goes wrong, our system automatically stops ads. Then, we reach our account manager via SMS and Email.

About adimadim.com

“Adım Adım” is a system that sells monthly training sets for children aged between 0-4 and their parents in a packaged membership form. It ensures children’s development progress in a planned and healthy way. Children develop social skills, motor skills, and problem-solving skills through these training sets. Parents can be involved in every step of this development in a planned way. All of the training sets are prepared by specialist psychologists and pedagogues. Plus the sets are updated every month by them.