Increase Your Online Visibility in Search Engines and Let Visitors Discover You
Search Engine Optimization is the whole technical and content-based optimizations intended to ensure that you are more visible and at the top in the listing of results without ads (non-sponsorship, organic) on the leading search engines such as Google, Yandex, and Bing. Thanks to Search Engine Optimization, you will be able to make sure that your potential clients know about you and interact with you without the need for assigning a budget for digital marketing and advertising every month.
The most important advantage you take from Search Engine Optimization is of course that the process of your growth will become cost advantage and sustainable. You will be able to reach a significant commercial success within a short period of time making use of some technical improvements and a well-scheduled content strategy during the process to reconstruct your website.
In general, the activities under the scope of Search Engine Optimization (SEO) are classified into 3 main headings. These are the On-Site SEO, the Off-Page SEO, and the Content Management.
The On-Site SEO covers the necessary code arrangements to ensure that the search engines like Google acting to discover your website and the contents thereof obtain the necessary data in an accurate and fast manner. Your page opening speed performance, your URL structure, whether your website has the repeated (copied) pages, the canonical codes, the JS, CSS, HTML architecture of your website, the website status/error codes (404, 301, 500, etc.), HTTP 2 & quick technologies, as well as many other aspects, are analyzed in a detailed manner and, necessary improvements are made to ensure that the engine motor requirements are fulfilled.
Off-Page SEO refers to the arrangements made outside your website in order to positively affect your ranking on the search engines. Accordingly, you are expected and advised to make some directions from different websites to your own website in order to increase the reputation, reliability, and authority of your website in the eyes of the search engines. Thus, your website becomes a popular website to which other websites refer. Under the scope of this project called a backlink, it is possible to manage his growth organically with some useful texts that contain valuable information and details. The domain name authorities of a website with a good backlink profile increase and the site rise in value in the eyes of Google. Thus, an important stage to get listed at the top in the search results is considered to have been left behind.
Content management is one of the most important stages of the activities of Search Engine Optimization (SEO). In order to be ranked at the top in terms of keywords you target at Google and other search engines, your content should be relevant to the topics searched for and sufficiently authentic. Your performance in the organic results will be directly proportionate to the use of a structure that could be easily recognized and analyzed by the search engines, the use of a natural language that covers the respective topic, and the creation of such contents that would not negatively affect the real users while reading them. During the performance of the content management, some different criteria are analyzed such as the keyword density, sub-heading, synonym keywords, etc. relating to the words used in the content of your website and, necessary arrangements are made in order to improve your organic traffic.