Data Analysis

Aegondirekt is the startup project of Aegon, which has been operated in Turkey since 2008. Aegondirekt aims to benefit to those who want to secure their credit with the product of Life Insurance Loans, which is hard to describe in the market by reaching out to them. We did keyword analysis to reach the masses who wanted to use the credit but wanted to benefit from the compulsory Life Insurance Loans at more affordable prices. While doing these analyzes, we analyzed the behavior of people researching various types of credit. Then, we created a short and descriptive ad text. We have supported these texts, using extensions such as Callout, Structured, Call, Message Extensions, and Sitelink. Sitelink extensions led users to a blog full of valuable information that credit seekers would want to take advantage of. We often met with our customers. We explained that we need to switch to the Data-Driven Attribution Model, where we can measure the value of our entire AdWords account. When they understood the value of this situation, we realized this quickly by making a decision. In some of our goals, we used Position-Based and Time Decay Models. In this way, we have become able to analyze how much of our traffic source contributes to time, position-dependent and machine learning improvement. In order to be able to analyze the factors that can affect users’ journey in the site, we created detailed Funnels through Google Analytics, and with the results we got, we started our UI and UX studies. The campaigns which were supported by the custom dimensions and the custom metrics we have, detailed reports given and audiences have been successful.

In order to understand our users in more detail, we had to increase our data sources. We started to work on combining our offline data and our online data. By activating the Value Track feature, we combined campaigns, word and device analyzes of our traffic sources with conversion data completed at the call center. Thus, we have the opportunity to experience the behavior of users through data analysis. For this, we first recommended updating CRM structures. In this regard, we started to carry out a very comprehensive project. In this way, we followed the Cross-Device Conversion and made an optimization with Full Funnel control. We have created a never-ending UI-UX development process. We are continuing to develop the process in order to make the perfect Onsite and Offsite user experience.

What have we done?

Aegondirekt is the startup project of Aegon, which has been operated in Turkey since 2008. Aegondirekt aims to benefit to those who want to secure their credit with the product of Life Insurance Loans, which is hard to describe in the market by reaching out to them. We did keyword analysis to reach the masses who wanted to use the credit but wanted to benefit from the compulsory Life Insurance Loans at more affordable prices. While doing these analyzes, we analyzed the behavior of people researching various types of credit. Then, we created a short and descriptive ad text. We have supported these texts, using extensions such as Callout, Structured, Call, Message Extensions, and Sitelink. Sitelink extensions led users to a blog full of valuable information that credit seekers would want to take advantage of. We often met with our customers. We explained that we need to switch to the Data-Driven Attribution Model, where we can measure the value of our entire AdWords account. When they understood the value of this situation, we realized this quickly by making a decision. In some of our goals, we used Position-Based and Time Decay Models. In this way, we have become able to analyze how much of our traffic source contributes to time, position-dependent and machine learning improvement. In order to be able to analyze the factors that can affect users’ journey in the site, we created detailed Funnels through Google Analytics, and with the results we got, we started our UI and UX studies. The campaigns which were supported by the custom dimensions and the custom metrics we have, detailed reports given and audiences have been successful.

In order to understand our users in more detail, we had to increase our data sources. We started to work on combining our offline data and our online data. By activating the Value Track feature, we combined campaigns, word and device analyzes of our traffic sources with conversion data completed at the call center. Thus, we have the opportunity to experience the behavior of users through data analysis. For this, we first recommended updating CRM structures. In this regard, we started to carry out a very comprehensive project. In this way, we followed the Cross-Device Conversion and made an optimization with Full Funnel control. We have created a never-ending UI-UX development process. We are continuing to develop the process in order to make the perfect Onsite and Offsite user experience.

About aegondirekt.com.tr

Aegon was founded in Holland in 1844. It evolves by adapting 171 years of experience to the present, vigorously, agile and dynamic. Over 26 million customers are in more than 20 countries and it continues to grow even as you read this article. Life insurance, pension and fund management issues Aegon constantly developing and growing share of the world came to Turkey in 2008 has increased. since the day it started to operate in Turkey assign a policy Aegon, the speed continues to pursue cutting innovation. Aegondirekt is an e-sales platform where you can get advantageous offers on Aegon credit life insurance, buy your policy online or get support through call center.