Google Ads Optimization
Google Ads (formerly known as Google AdWords) allows you to get the best out of the campaigns from Google Ads. Here are the sub-titles of the Google Ads optimization;
Google Ads Optimization Types
- Keyword optimization,
- Optimization of the websites that are shown ads in placement campaigns,
- Optimization of the audiences for remarketing and interest-based targeting processes,
- Optimization of the frequency limit for remarketing campaigns,
- Addition to poor performance words to the list of negative words,
- Optimization of the reduction of the cost per click for the poor performance words.
How to do Google Ads Optimization?
The crucial matter of Google Ads optimization is to identify the purpose of the optimization. For example, the metric “Return of Investment” calculated based on the item Income / Cost should be considered for an optimization intended by an e-commerce company to increase its turnover, while the metric “Return of Investment” based on the item Profit / Cost should be considered for an optimization intended by the e-commerce company to increase its profit.
Likewise, the metric “Cost per Acquisition” (CPA) calculated based on the item Cost / Number of Conversions should be considered for an optimization intended by an insurance company to increase the number of its potential clients from obtained through the form, while the metric “New Visitor Rate” should be considered for an optimization intended by the insurance company to increase the number of the visitors at the web site for the first time.
Google Ads Optimization Methods
As Boosmart we make use of different methods for Google Ads optimizations.
Google Ads Optimization with Excel: Based on the data from Google Ads downloaded into an excel file, the data for the new “Cost per Click (CPC)” or the new “Campaign Budgets” are calculated depending on the type of optimization.
Google Ads Optimization with Statistical or Business Intelligence Programs: Optimization strategies are developed for various scenarios that bring flexibility to the process of Google Ads optimization making use of various statistical programs and business intelligence applications. Therefore, statistical and business intelligence programs are frequently used by Boosmart Marketing Intelligence Agency in the field of Google Ads optimization.
Google Ads Optimization with Excel Macro: If the procedure that is to be carried out using Excel needs to be repeated every week or every day, an Excel macro is prepared. This enables us to re-calculate the respective procedures on Excel making use of the predetermined methods, resulting in the optimization carried out more frequently and faster.
Google Ads Optimization with Google Ads Script: We automatize the optimization rules by making use of the script files from Google Ads. For example, we can automate two important processes by providing the URL address of a product with an error code 404 is automatically closed or writing the quality scores of Google Ads keywords into a Google Sheets file.
Google Ads Optimization with Google Ads API: Thanks to Google Ads API, we are able to automatically get the Google Ads data through an API. This makes it possible for us to carry out a wider, software-supported optimization by means of making use of these data depending on the optimization type. Google Ads API is a method that is far advanced compared to the above-mentioned optimization types and through which we are able to carry out a far advanced level of optimization.
All the above-mentioned optimization types are actively used by Boosmart during the Google Ads digital marketing processes.
If you think that the Google Ads Optimization service is what you need, please don’t hesitate to contact us and let’s decide together what we can do for you.