Google Ads (AdWords) Optimization
With Google Ads (AdWords) optimization, you can get the most out of your Google Ads (AdWords) campaigns. The Google Ads (AdWords) optimization subsections can be categorized as follows.
Google Ads (AdWords) Optimization Types
- Keyword Optimization
- Optimization of internet sites showing ads in Placement Campaigns
- Optimization of masses on remarketing and interest based targets
- Frequency limit optimization in remarketing campaigns
- Adding poorly performing words to negative words list
- Performance optimization to reduce the cost per clicks of poorly performing words
How to make Google Ads (AdWords) Optimization
What is important in Google Ads (AdWords) optimization is the determination of the purpose of the optimization. For example, for the optimization to be made to increase the turnover of an e-commerce company, Investment Return Rate metric which is calculated over Revenue / Cost has to be checked. In order to increase the profit of the e-commerce company, it is necessary to look at the Return Rate of the Investment calculated on the Profit / Cost basis.
Likewise, for the optimization in order to increase the number of potential customers that an insurance company receives through the form, CPA (Cost per Acquisition) metric calculated over Cost / Conversion number needs to be checked.For the optimization to increase the number of users for the first time to the internet site, the new visitor metrics should be checked.
Google Ads (AdWords) Optimization Methods
As Boosmart, we use different methods in Google Ads (AdWords) optimization.
Google Ads (AdWords) Optimization with Excel
A new cost-per-click (CPC) or campaign budget value is calculated based on the optimization attempt made through the Google Ads (AdWords) data downloaded to Excel.
Google Ads (AdWords) Optimization with Statistics or Business Intelligence Programs
A variety of statistical programs and business intelligence applications help you develop optimization strategies for various scenarios by providing flexibility in Google Ads (AdWords) optimization. For this reason, statistics and business intelligence programs are frequently used by Boosmart Marketing Intelligence agency on Google Ads (AdWords) optimization.
Google Ads (AdWords) Optimization with Excel Macro
If the process to be done in Excel needs to be repeated every week or every day, an excel macro is prepared. Excel macro preparation method recalculates excel processes in predefined methods and makes optimization more frequent and faster.
Google Ads (AdWords) Optimization with Google Ads (AdWords) Script
We can automate the optimization rules that will be implemented with the Google Ads (AdWords) script files. For example, we can optimize Google Ads (AdWords) by automatically closing product URLs that give 404 errors, or by automating the process of writing Google Ads (AdWords) keyword quality scores into a google sheets file.
Google Ads (AdWords) Optimization with Google Ads (AdWords) API
With the Google Ads (AdWords) API, we can automatically capture Google Ads (AdWords) data via an API. By using this data, we can provide software-supported optimization according to the optimization type. The Google Ads (AdWords) API is a method which you can perform developed and advanced level optimization compared to the above optimization types.
As Boosmart Marketing Intelligence Agency, all of the above methods are used by Boosmart firm.
If you think that Google Ads (AdWords) Optimization service is appropriate to your needs, please contact us. Let’s decide together what we can do for you.