The structure of Facebook ads is different from the structure of Google AdWords campaigns because there is campaign and ad set logic. Budget can be given to advertising sets on Facebook but in Google AdWords Ads local budget are given to campaigns.
A conversion is a completion status of a transaction which the advertiser wants to be completed after the ad is clicked. For example, a conversion for an e-commerce company, is the completion status of the user’s order after click, for a hardware store, clicking on the contact menu may be a conversion after click.
Data analysis, is all of the analyzes which were made about what the next action should be by using all collected data. For example, the decision of a bank to increase its digital marketing budget for the next year with data analysis help by taking into account the money that a bank spent on digital marketing activities in the previous year and the money it earned.
You have an internet site and you sell perfume on the internet. Would you increase your rate of conversion if you use turquoise button instead of green button for the “Buy” icon on your website? If you have a questions in your mind like this which you are curious about and want to try and see, you can find answers to these questions by doing A / B testing.
Digital marketing campaigns are conducted through different channels such as Facebook, AdWords, Instagram. In order to execute an effective digital marketing strategy, it has become a necessity to define and follow various metrics. However, it takes a lot of time to follow these metrics regularly from various channels.